{"id":2806,"date":"2022-09-26T17:11:54","date_gmt":"2022-09-26T17:11:54","guid":{"rendered":"https:\/\/seefried-consult.com\/non-classifiee\/reorientation-strategique-et-restructuration-amelioration-de-la-performance-et-turnaround\/"},"modified":"2024-08-08T08:27:20","modified_gmt":"2024-08-08T08:27:20","slug":"reorientation-strategique-et-restructuration-amelioration-de-la-performance-et-turnaround","status":"publish","type":"post","link":"https:\/\/seefried-consult.com\/fr\/automobile\/reorientation-strategique-et-restructuration-amelioration-de-la-performance-et-turnaround\/","title":{"rendered":"R\u00e9orientation strat\u00e9gique et restructuration, am\u00e9lioration de la performance et turnaround"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2806\" class=\"elementor elementor-2806 elementor-1430\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cd33dc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cd33dc2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8370685\" data-id=\"8370685\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-248b652c elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"248b652c\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/seefried-consult.com\/wp-content\/uploads\/2022\/10\/Thorsten-Seefried-interim-manager-projekt-002.jpg\" class=\"attachment-large size-large wp-image-2726\" alt=\"\" srcset=\"https:\/\/seefried-consult.com\/wp-content\/uploads\/2022\/10\/Thorsten-Seefried-interim-manager-projekt-002.jpg 1000w, https:\/\/seefried-consult.com\/wp-content\/uploads\/2022\/10\/Thorsten-Seefried-interim-manager-projekt-002-300x180.jpg 300w, https:\/\/seefried-consult.com\/wp-content\/uploads\/2022\/10\/Thorsten-Seefried-interim-manager-projekt-002-768x461.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e37a8c elementor-widget elementor-widget-spacer\" data-id=\"5e37a8c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa6108a elementor-widget elementor-widget-post-info\" data-id=\"aa6108a\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9984dee elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/seefried-consult.com\/fr\/category\/automobile\/\" class=\"elementor-post-info__terms-list-item\">Automobile<\/a>, <a href=\"https:\/\/seefried-consult.com\/fr\/category\/transformation-des-metaux\/\" class=\"elementor-post-info__terms-list-item\">Transformation des m\u00e9taux<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97cae57 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"97cae57\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">R\u00e9orientation strat\u00e9gique et restructuration, am\u00e9lioration de la performance et turnaround<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad34400 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"ad34400\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\ten tant que CEO, avec des responsabilit\u00e9s dans les ventes et les op\u00e9rations.  \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f94a613 elementor-widget elementor-widget-spacer\" data-id=\"f94a613\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f7bbd37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f7bbd37\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4703a44c\" data-id=\"4703a44c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fa98363 elementor-widget elementor-widget-text-editor\" data-id=\"3fa98363\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Points forts de l&rsquo;activit\u00e9 : <\/strong><strong>R\u00e9orientation strat\u00e9gique et restructuration ainsi qu&rsquo;augmentation de la performance et turnaround<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-be552c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be552c9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1ac9261\" data-id=\"1ac9261\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9977da1 elementor-widget elementor-widget-text-editor\" data-id=\"9977da1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Entreprise :<\/strong><\/p>\n<ul>\n<li>Deux fournisseurs automobiles de composants et sous-ensembles m\u00e9caniques Tier-2<\/li>\n<li>Les deux entreprises sont situ\u00e9es dans la Vall\u00e9e d&rsquo;Arve\/ France \u00e0 une distance d&rsquo;environ 15 km.<\/li>\n<li>consolid\u00e9 26 millions d&rsquo;euros de chiffre d&rsquo;affaires, 190 employ\u00e9s<\/li>\n<\/ul>\n<p><strong>responsabilit\u00e9 :<\/strong><\/p>\n<ul>\n<li>Direction unique de deux filiales fran\u00e7aises d&rsquo;un groupe allemand, ind\u00e9pendantes sur le plan op\u00e9rationnel<\/li>\n<li>consolid\u00e9 26 millions d&rsquo;euros de chiffre d&rsquo;affaires, 190 employ\u00e9s<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-31748f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31748f9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-abf6b75\" data-id=\"abf6b75\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb375ea elementor-widget elementor-widget-text-editor\" data-id=\"cb375ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Situation de d\u00e9part :<br \/><\/strong><br \/> Jusqu&rsquo;au d\u00e9but des ann\u00e9es 2000, les deux entreprises ont remport\u00e9 avec succ\u00e8s des contrats de sous-traitance automobile lucratifs et \u00e0 long terme. Par la suite, l&rsquo;entreprise n&rsquo;a pas r\u00e9ussi \u00e0 obtenir des commandes comparables, les investissements n&rsquo;ont pas \u00e9t\u00e9 r\u00e9alis\u00e9s et le chiffre d&rsquo;affaires a chut\u00e9. Ces derni\u00e8res ann\u00e9es, le chiffre d&rsquo;affaires s&rsquo;\u00e9tait certes stabilis\u00e9, mais les pertes avaient augment\u00e9 de mani\u00e8re drastique. Les entreprises ont connu une rentabilit\u00e9 n\u00e9gative sur le chiffre d&rsquo;affaires de 30% au cours des deux derni\u00e8res ann\u00e9es.<\/p>\n<p>La prise en charge du mandat a lieu pendant la p\u00e9riode de pointe de Covid-19, avec des restrictions massives en termes de communication directe et de d\u00e9placements. L&rsquo;ensemble du deuxi\u00e8me niveau de direction est absent ou a d\u00e9missionn\u00e9. Les deux entreprises connaissent d&rsquo;\u00e9normes probl\u00e8mes op\u00e9rationnels. La cha\u00eene d&rsquo;approvisionnement et les entrep\u00f4ts de produits finis sont vides. Les obligations de livraison envers les clients du secteur automobile ne peuvent pas \u00eatre remplies &#8211; il y a des arr\u00eats de ligne chez les clients.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-72aff2e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72aff2e7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-29b63521\" data-id=\"29b63521\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a97b391 elementor-widget elementor-widget-text-editor\" data-id=\"5a97b391\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>mesures :<\/strong><\/p>\n<ul>\n<li>Analyse des causes du manque de comp\u00e9titivit\u00e9 de l&rsquo;ensemble de l&rsquo;entreprise<\/li>\n<li>Analyse du portefeuille de produits et de clients en termes de rentabilit\u00e9 actuelle et de potentiel d&rsquo;optimisation<\/li>\n<li>D\u00e9finition et mise en \u0153uvre d&rsquo;une nouvelle strat\u00e9gie d&rsquo;entreprise dans la production et la distribution<\/li>\n<li>Stabilisation de l&rsquo;organisation et reconstruction du deuxi\u00e8me niveau de direction<\/li>\n<li>D\u00e9finition et mise en \u0153uvre de mesures techniques et organisationnelles pour augmenter la productivit\u00e9<\/li>\n<li>Ren\u00e9gociation de contrats avec des clients de niveau 1<\/li>\n<li>Gestion coh\u00e9rente des contrats et optimisation des co\u00fbts de la logistique<\/li>\n<li>Introduction d&rsquo;une planification de la production et des livraisons \u00e0 moyen terme<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6184973 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6184973\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f8c84fb\" data-id=\"f8c84fb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d461679 elementor-widget elementor-widget-text-editor\" data-id=\"5d461679\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>r\u00e9sultat :<\/strong><\/p>\n<ul>\n<li>Turnaround (am\u00e9lioration de la marge EBIT de vingt points de pourcentage) apr\u00e8s plusieurs ann\u00e9es de pertes en constante augmentation<\/li>\n<li>Stabiliser l&rsquo;organisation et reconstruire le deuxi\u00e8me niveau de direction. Pr\u00e9paration de l&rsquo;organisation \u00e0 la fusion des deux entreprises en termes de droit des soci\u00e9t\u00e9s<\/li>\n<li>Augmentation de 25% de la production et de la productivit\u00e9<\/li>\n<li>Stabilisation de la cha\u00eene d&rsquo;approvisionnement et de la logistique et respect fiable des engagements de livraison &#8211; pour la premi\u00e8re fois depuis des ann\u00e9es, m\u00eame pendant la p\u00e9riode critique des vacances d&rsquo;\u00e9t\u00e9<\/li>\n<li>Nouveaux contrats avec des clients existants pour plus de 20 millions d&rsquo;euros<\/li>\n<li>Nouvelle certification IATF 16949 \/ ISO 9001 et ISO 14001 pour la nouvelle organisation<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d49b049 elementor-widget elementor-widget-spacer\" data-id=\"d49b049\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f57fc73 elementor-widget elementor-widget-heading\" data-id=\"f57fc73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partager en r\u00e9seau<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66f83a78 uael-share-buttons--view-icon uael-stylex-inline elementor-grid-0 elementor-widget elementor-widget-uael-social-share\" data-id=\"66f83a78\" data-element_type=\"widget\" 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data-widget_type=\"uael-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"uael-style-inline uael-container uael-floating-align-\" data-pin_data_url=\"\" data-share_url_type=\"current_page\" data-share_url=\"\">\n\t\t\t<div class=\"elementor-grid uael-floating-align-\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a  class=\"uael-share-btn-linkedin\">\n\t\t\t\t\t\t\t<div class=\"uael-share-btn elementor-animation- uaelbtn-shape-square uaelbtn--skin-flat\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-share-btn__icon\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a  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aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a  class=\"uael-share-btn-email\">\n\t\t\t\t\t\t\t<div class=\"uael-share-btn elementor-animation- uaelbtn-shape-square uaelbtn--skin-flat\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-share-btn__icon\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>en tant que CEO, avec des responsabilit\u00e9s dans les ventes et les op\u00e9rations.  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