{"id":2792,"date":"2022-10-02T09:11:59","date_gmt":"2022-10-02T09:11:59","guid":{"rendered":"https:\/\/seefried-consult.com\/non-classifiee\/reorientation-strategique-dune-business-unit\/"},"modified":"2024-08-08T08:29:38","modified_gmt":"2024-08-08T08:29:38","slug":"reorientation-strategique-dune-business-unit","status":"publish","type":"post","link":"https:\/\/seefried-consult.com\/fr\/technique-de-mesure-et-de-regulation\/reorientation-strategique-dune-business-unit\/","title":{"rendered":"R\u00e9orientation strat\u00e9gique d&rsquo;une Business Unit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2792\" class=\"elementor elementor-2792 elementor-1903\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cd33dc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cd33dc2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8370685\" data-id=\"8370685\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-248b652c elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"248b652c\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/seefried-consult.com\/wp-content\/uploads\/2022\/10\/Thorsten-Seefried-interim-manager-projekt-07.jpg\" class=\"attachment-large size-large wp-image-2732\" alt=\"\" srcset=\"https:\/\/seefried-consult.com\/wp-content\/uploads\/2022\/10\/Thorsten-Seefried-interim-manager-projekt-07.jpg 1000w, https:\/\/seefried-consult.com\/wp-content\/uploads\/2022\/10\/Thorsten-Seefried-interim-manager-projekt-07-300x180.jpg 300w, https:\/\/seefried-consult.com\/wp-content\/uploads\/2022\/10\/Thorsten-Seefried-interim-manager-projekt-07-768x461.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e37a8c elementor-widget elementor-widget-spacer\" data-id=\"5e37a8c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa6108a elementor-widget elementor-widget-post-info\" data-id=\"aa6108a\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9984dee elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/seefried-consult.com\/fr\/category\/genie-mecanique\/\" class=\"elementor-post-info__terms-list-item\">G\u00e9nie m\u00e9canique<\/a>, <a href=\"https:\/\/seefried-consult.com\/fr\/category\/technique-de-mesure-et-de-regulation\/\" class=\"elementor-post-info__terms-list-item\">Technique de mesure et de r\u00e9gulation<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97cae57 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"97cae57\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">R\u00e9orientation strat\u00e9gique d&rsquo;une Business Unit<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad34400 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"ad34400\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tdans le r\u00f4le de responsable d'une unit\u00e9 commerciale\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f94a613 elementor-widget elementor-widget-spacer\" data-id=\"f94a613\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f7bbd37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f7bbd37\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4703a44c\" data-id=\"4703a44c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fa98363 elementor-widget elementor-widget-text-editor\" data-id=\"3fa98363\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Points forts de la mission : <br \/>Transformation d&rsquo;un secteur de produits centr\u00e9 sur le si\u00e8ge social en une unit\u00e9 commerciale mondiale \/ Strat\u00e9gie de distribution \/ Pricing \/ Manufacturing-Fooprint  <\/strong><strong><br \/><\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-be552c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be552c9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1ac9261\" data-id=\"1ac9261\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9977da1 elementor-widget elementor-widget-text-editor\" data-id=\"9977da1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Entreprise :<\/strong><\/p>\n<ul>\n<li>Groupe d&rsquo;entreprises familial actif au niveau mondial, si\u00e8ge social en Allemagne<\/li>\n<li>Techniques de mesure et de r\u00e9gulation, capteurs et robinetterie, 1 milliard d&rsquo;euros de chiffre d&rsquo;affaires, 10.000 employ\u00e9s dans le monde entier<\/li>\n<\/ul>\n<p><strong>responsabilit\u00e9 :<\/strong><\/p>\n<ul>\n<li>Direction de la BU, responsable de 200 millions d&rsquo;euros de chiffre d&rsquo;affaires dans le monde, jusqu&rsquo;\u00e0 600 collaborateurs dans l&rsquo;usine principale et &gt;1000 collaborateurs dans les soci\u00e9t\u00e9s du groupe<\/li>\n<li>Portefeuille de produits : Appareils de mesure et armatures m\u00e9caniques et m\u00e9catroniques<\/li>\n<li>Responsabilit\u00e9 globale du portefeuille, de la gestion des produits et de la R&amp;D ainsi que de la production sur 10 sites dans le monde (D, PL, US, IN, IT, BR, RUS&#8230;)<\/li>\n<li>Responsabilit\u00e9 matricielle globale pour la strat\u00e9gie de vente\/le pricing\/les grands comptes globaux<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-31748f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31748f9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-abf6b75\" data-id=\"abf6b75\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb375ea elementor-widget elementor-widget-text-editor\" data-id=\"cb375ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Situation de d\u00e9part :<\/strong><\/p>\n<p>La croissance dynamique de l&rsquo;unit\u00e9 commerciale de ces derni\u00e8res ann\u00e9es, fortement port\u00e9e par l&rsquo;internationalisation des activit\u00e9s, s&rsquo;est arr\u00eat\u00e9e. Le march\u00e9 global stagne ou se contracte. Des acteurs autrefois insignifiants issus des pays o\u00f9 le co\u00fbt est le plus \u00e9lev\u00e9 deviennent de puissants concurrents sur leurs march\u00e9s nationaux et s&rsquo;attaquent aux march\u00e9s traditionnels d&rsquo;Europe et d&rsquo;Am\u00e9rique du Nord ainsi qu&rsquo;aux projets mondiaux.<\/p>\n<p>Les marges subissent une forte pression. Baisse continue des prix et des marges sur tous les march\u00e9s et, par cons\u00e9quent, baisse continue de la rentabilit\u00e9 de l&rsquo;unit\u00e9 commerciale. Le si\u00e8ge de la Business Unit, situ\u00e9 en Allemagne, est le plus grand site de production et repr\u00e9sente environ 40% du chiffre d&rsquo;affaires global de la BU.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-72aff2e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72aff2e7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-29b63521\" data-id=\"29b63521\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a97b391 elementor-widget elementor-widget-text-editor\" data-id=\"5a97b391\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>mesures :<\/strong><\/p>\n<ul>\n<li>Cr\u00e9ation d&rsquo;un site de production en Pologne avec transfert de 250 emplois d&rsquo;Allemagne<\/li>\n<li>Introduction du Value-based pricing et du Customer-based pricing &#8211; d\u00e9ploy\u00e9 ult\u00e9rieurement dans le groupe d&rsquo;entreprises<\/li>\n<li>diriger les activit\u00e9s internationales de la Business Unit et assumer la fonction de coordination et de pilotage<\/li>\n<li>Transformation de la gestion des produits et du support par l&rsquo;int\u00e9gration de collaborateurs disposant d&rsquo;une exp\u00e9rience de vente internationale<\/li>\n<li>\u00c9laboration et mise en \u0153uvre de mesures d&rsquo;optimisation du portefeuille avec les organisations de vente r\u00e9gionales<\/li>\n<li>D\u00e9finition et introduction d&rsquo;une norme globale de tarification interentreprises et d&rsquo;un compte de r\u00e9sultat consolid\u00e9 (en collaboration avec Finances + Controlling)<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6184973 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6184973\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f8c84fb\" data-id=\"f8c84fb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d461679 elementor-widget elementor-widget-text-editor\" data-id=\"5d461679\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>r\u00e9sultat :<\/strong><\/p>\n<ul>\n<li>Redressement et d\u00e9veloppement de la BU en tant que vache \u00e0 lait du groupe<\/li>\n<li>Croissance du chiffre d&rsquo;affaires \u00e0 l&rsquo;encontre de la tendance du march\u00e9<\/li>\n<li>Transfert de la production vers une nouvelle usine en Pologne sans perte de performance &#8211; avec m\u00eame une l\u00e9g\u00e8re augmentation de la qualit\u00e9 et de l&rsquo;OTD<\/li>\n<li>D\u00e9veloppement de l&rsquo;organisation au si\u00e8ge social d&rsquo;un secteur de produits local \u00e0 une unit\u00e9 commerciale agissant au niveau mondial<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d49b049 elementor-widget elementor-widget-spacer\" data-id=\"d49b049\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f57fc73 elementor-widget elementor-widget-heading\" data-id=\"f57fc73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partager en r\u00e9seau<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66f83a78 uael-share-buttons--view-icon uael-stylex-inline elementor-grid-0 elementor-widget elementor-widget-uael-social-share\" data-id=\"66f83a78\" data-element_type=\"widget\" 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aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a  class=\"uael-share-btn-email\">\n\t\t\t\t\t\t\t<div class=\"uael-share-btn elementor-animation- uaelbtn-shape-square uaelbtn--skin-flat\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-share-btn__icon\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>dans le r\u00f4le de responsable d&rsquo;une unit\u00e9 commerciale<\/p>\n","protected":false},"author":5,"featured_media":2732,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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